lingerie super sexy，How did adult products develop?

The period from 1995 to 2002 was a strict control period for adult products. Most adult products are included in the management of the medical device industry. OEM manufacturing enterprises export overseas, and the production and sales of their products are subject to unified approval and management by the State Food and Drug Administration. Sales channels are difficult to develop in large quantities.

The period from 2003 to 2013 was an exploration period for adult products, with industry regulation cancelled and entering a rapid development stage. A large number of adult products companies experienced explosive growth during this period. Most adult product production enterprises are mainly concentrated in Zhejiang and Guangzhou, during which several large enterprises have emerged, but most of them are small and medium-sized enterprises.

From 2014 to 2017, as the starting period of adult products, there was an increase in fun entrepreneurs, and the adult product industry ecosystem continued to enrich. Major adult product stores emerged one after another.

China, as the largest producer of adult products, has a very large market space in terms of demand.

According to incomplete statistics, the per capita consumption of adult products in China has reached 27.4 billion US dollars in recent years, exceeding 100 billion yuan. The highest per capita consumption is in South Korea, with a quota of 527 US dollars. Japan’s per capita expenditure is $157, ranking second, while China’s per capita expenditure is only $27. Compared with open developed countries, China’s adult products market has great potential and space.

In the consumption of sex products, young people, especially those born in the 1980s and 1990s, account for the main proportion. However, with the continuous change of attitudes, the proportion of middle-aged people, especially those aged 45 and above, is also constantly increasing. Overall, the sex toy market is expanding and is also a sunrise industry. And in the future, it may also become a part of everyone’s life, with the market size constantly expanding.

Adult products are a relatively special category of goods, and people are also hesitant to choose to purchase them like buying a regular daily item.

At present, the adult products industry in China is in an emerging and developing industry with unlimited potential – the “sexual health industry”, and China’s current situation of accounting for 1/5 of the world’s population provides a broad market space for the industry, containing unlimited business opportunities. In the future, the adult products market will continue to experience explosive growth, and it is expected that the size of China’s adult products market will reach 64 billion yuan by 2025, higher than the overall growth rate of the national economy during the same period.